14.4.08

Don't Step on My Pradas

This is either a genius marketing stunt or the epitome of useless:



This Prada store is located in a desert near Marfa, Texas on the highway 90. It has sat untouched since 2005. The contents of the store are far more expensive than the structure itself. This is a Prada promo creation by Berlin artists Michael Elmgreen and Ingar Dragset.


From the artists:

"..the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless."


source: http://deputy-dog.com/2007/12/27/the-worlds-loneliest-prada-store

3 comments:

me ineptum said...

http://www.youtube.com/watch?v=RqB4ELGL_Lc

Nup and Jan

anitca said...

"you either slang crack rock or have a wicked jump shot." -biggie

saibor said...

FUCK YOU NUPUR FOR STEALING MY POST!!!!

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